Circular Agency

Hoka x Marni

When Marni maximalist design meets HOKA performance edge

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MARNI and HOKA unite their progressive design perspectives to present the BONDI B3LS — a sneaker that combines bold aesthetics and technical innovation. The launch event unfolded through three distinct activities, bringing together an eterogeneous group of talents from both MARNI and HOKA in the city of Milan.

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Step into the comfort zone

The experiential launch event celebrated the concept of comfort and cushioning, brought to life through evocative settings and carefully curated materials. Moving from one room to another, guests experienced comfort on different levels. From a shared lunch to live music and a dance performance, each moment reflected the core values of the collaboration.

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Collateral activities

An icebreaking community run and a seeding activity at the Marni Store were organized as additional moment to fully round out the 360° event experience.

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MARNI and HOKA unite their progressive design perspectives to present the BONDI B3LS — a sneaker that combines bold aesthetics and technical innovation. The result is a hypermodern sneaker that stands out with its massive cushioned sole, eye-catching lace-up closure, and four striking monochromatic colorways: fiery red, deep cobalt blue, vibrant sunflower yellow, and rich chocolate brown—each embodying the essence of both brands. This collaboration redefines movement as both functional and expressive, merging creative vision with athletic expertise.

To celebrate the launch, MARNI and HOKA hosted a three-part event in Milan. It began with a community run through the city, welcoming the group of EMEA talents and setting the tone for an energetic and inclusive celebration. The second moment took place at the Marni store, where talents experienced the sneaker firsthand through a dedicated seeding activation. The journey concluded with a multisensory experience focused on softness and tactile exploration—a curated lunch paired with live artistic performances. The event opened with a musical set by Italian artist Marta Del Grandi, known for fusing jazz and avant-pop, and closed with a contemporary dance piece by the duo Federica D’Aversa and Rafael Candela.

Credits

Event Photographer

Domingo Nardulli

Event Videomaker

Lavinia Feliziani

Collateral Activities Photographer

Mattia Biagioli

Set-Up

Circular + Finemateria

Space

Villa Clea

Food Experience

Mimosa

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