Circular Agency

Diadora

An Italian tennis match played in style, served for Diadora Korea.

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Context

STYLE IS ALWAYS IN THE GAME—We created a harmonic, summer feeling lookbook for Diadora Korea’s SS25 Tennis collection. A combination of lightweight material, lifestyle and performance garments in sun-soaked hues channel the energy of a perfect Italian summer match.

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Diadora Korea SS25 Tennis collection was made for sunlight and movement. Shot under a summery day, the lookbook captures the vibe of a laid-back Italian match—casual, energetic, and played in style.

The photography art direction was all about contrast: light and shadow, clean lines and dynamic motion, playing with the reds and greens of an Italian tennis court. Five chosen Diadora tennis players brought the energy—no acting: just rhythm, reaction, and raw movement. We followed the pace of the game: serves, footwork, sideline breaks, and unfiltered in-between moments.

Styling leaned into an Italian vibe, layering lightweight materials, performance and lifestyle outfits, made in perfect Korean volumes and sun-soaked palettes. The collection was alive, on court, and off court—every look was designed to play, and to be seen Diadora-style.

Effortless, expressive, and made for the heat of summer.

Credits

Photographer

Dave Masotti

Video Director

Leonardo Foschi

Stylist

Mirella Viale Marchino

MUA

Anna Pellegrini

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