Dickies tasked us with creating a lookbook for their FW25 collection, focusing on how their outfits seamlessly transition from workwear to casual, everyday wear. 
They wanted us to capture the modern yet vintage-inspired essence of the brand, highlighting versatility and style.


We approached this by blending street style with functionality, aiming for dynamic, authentic visuals. Through natural movements and the use of props, we created a relatable narrative where Dickies pieces effortlessly shift from work uniforms to casual outfits for everything from grocery shopping to enjoying a weekend aperitif.


The shoot featured a glowy vintage aesthetic, with soft lighting and neutral tones. Models were styled in layered, casual streetwear, interacting with props to emphasize real-life moments. The aim was to bring out the authenticity of each look while maintaining the elevated style of the brand.


The challenge was finding the right balance between everyday authenticity and the stylish, elevated feel of Dickies. We had to make sure the outfits looked natural and relatable while still showcasing their versatility, all while blending vintage warmth with a modern, contemporary vibe.