Roaming through the heart of Rome, we immersed ourselves in the eternal beauty of the city—wandering ancient ruins, golden piazzas, and sun-soaked alleys glowing in the amber light of the golden hour. Where the spirit of ‘la dolce vita’ comes alive, every moment is savored, every gesture carries meaning, and life is lived with passion, elegance, and awe.

To mark 500 years of Disaronno, we envisioned a story told in five cinematic episodes: Bellezza, Dolcevita, Eleganza, Passione, and Stile. Each chapter reflects a distinct pillar of Italian identity, brought to life through a series of meticulously curated images and evocative videos—set entirely in the vibrant soul of Rome.

From a refined bar to a rooftop overlooking Rome’s chapels and iconic brick red roofs at sunset, or an exciting walk around the city—the campaign captures the Italian way of drinking: stylish, social, and full of warmth. Disaronno is more than a product, here: it’s a symbol of how Italians come together to enjoy life. With its iconic amber hue and smooth, versatile flavor (whether served neat, on the rocks, or as a refreshing Disaronno Fizz) Disaronno adds spark and character to every scene. A dedicated effort into storytelling honored not only this incredible milestone for the brand, but the everyday beauty of Italian living.

In every frame, we aimed to celebrate the art of drinking well—with intention, with style, and always together.