Engine is a gin brand, but it’s not just any brand. It has mastered communication through a bold, trendy visual language, well-positioned in a socially active context. This gin is found at all the “coolest” parties in Milan, tied to the worlds of fashion and lifestyle. Engine is known not just for its taste but for what it represents: drinking Engine conveys a unique lifestyle.

Our main goal for this project was to tackle the challenge of creating a campaign that spark curiosity, inspire, and challenge the status quo. We aim to position Engine as a dynamic brand that encourages its audience to dream big, innovate, and, most importantly, enjoy moments of connection with the coolest drink of the moment.

We wanted to show how Milanese youth, known for their unconventional and trendsetting spirit, embrace Engine as the ultimate accessory: the perfect gin that complements their lifestyle. Whether it’s a gift, a standout feature, or their favorite drink at events, Engine finds its place at elegant city rooftops, underground warehouse parties, exclusive art openings, and spontaneous street gatherings. Wherever they go, Engine is with them, in tune with Milan’s most creative and adventurous crowd.

To achieve this, what could be better than house scouting to find a typical Milanese home where fantastic parties could happen? Like those Saturday nights where you walk down the street, see a balcony full of people having fun, and think, “I wish I were there!” That was our goal: to find that house and ensure everyone was drinking only ENGINE!