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Nike Dn8
Taking over the Venetian Arsenale to celebrate the launch of Air Max Dn8.
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Nike took over Venice for an unreal journey. Together with sportswear and music communities from across the country, the Air Max Dn8 lit up the lagoon city—starting with a bike stunt contest, continuing with a boat exhibition, live performances by two rising stars of the rap scene, and culminating in a DJ set at Tesa 113, a historic venue within the Arsenale.
Artie 5ive + Promessa
Artie 5ive, one of the rising stars of the Italian rap scene, took the stage after fellow Milan‑based newcomer Promessa’s set. The crowd roared as the two rappers traded top hits on a floating boat, spitting bars over the water, and then jumped ashore to dive straight into the heart of the audience.
Speed Boats
Speed Boats is a collective founded to celebrate Venice’s boat culture—taking it from the city’s canals to the wider area. For these enthusiasts, it’s all about cruising and gathering on the water aboard uniquely personalized vessels. Starting from nothing, Speed Boats has shouldered the movement and brought this vibrant lifestyle to Venice.
24.7 Fastlife
24.7 Fastlife is a brand created to champion bikelife culture—from Milan to the rest of the world. Bikelife is all about wheelies and tricks, strictly on two wheels, with or without an engine. Starting from scratch, 24.7 Fastlife has carried this culture on its shoulders and introduced it to Italy.
To celebrate the release of the new Air Max DN8, Nike chose Venice as a meeting ground for youth cultures that mirror the shoe’s silhouette—eight air pods that make it feel unreal.
Together with local communities we staged a special moment inside the Arsenale, bringing in the next generation of creatives. Leading the charge were 24.7 Fastlife, Italy’s largest bikelife crew, who traveled from Milan and atop a barge, sailed straight into the Arsenale, delivering pure sporting energy. Flying the Venetian flag were the Speed Boats collective, tearing across the lagoon and putting on coordinated spins and water‑spray tricks for the crowd.
All of this framed the core celebration: two live performances by Artie 5ive and Promessa, who set the audience ablaze beneath the Arsenale’s tower.
The crescendo continued with the beats of Metabolismo Lagunare featuring ElobBaby, Kaya, and DJ Octopus, who opened the dance floor before an electrifying B2B set by Paquita Gordon and Donato Dozzy, closing out with Steve Murphy.
More than just a party, the night became a moment of unity. Communities from Venice and beyond—by land and water, in music and motion—came together to honour Nike Air Max and the creative pulse of a rising generation.
Together with local communities we staged a special moment inside the Arsenale, bringing in the next generation of creatives. Leading the charge were 24.7 Fastlife, Italy’s largest bikelife crew, who traveled from Milan and atop a barge, sailed straight into the Arsenale, delivering pure sporting energy. Flying the Venetian flag were the Speed Boats collective, tearing across the lagoon and putting on coordinated spins and water‑spray tricks for the crowd.
All of this framed the core celebration: two live performances by Artie 5ive and Promessa, who set the audience ablaze beneath the Arsenale’s tower.
The crescendo continued with the beats of Metabolismo Lagunare featuring ElobBaby, Kaya, and DJ Octopus, who opened the dance floor before an electrifying B2B set by Paquita Gordon and Donato Dozzy, closing out with Steve Murphy.
More than just a party, the night became a moment of unity. Communities from Venice and beyond—by land and water, in music and motion—came together to honour Nike Air Max and the creative pulse of a rising generation.
Services
Industry
Sportswear
Credits
Photographer
Studio Cratere
Videographer
Federico Busatto
Drone Operator
Giovanni Pietrobon
Communities
Metabolismo Lagunare
Speed Boats
24.7 Fastlife